ada Growth Day · Düsseldorf

The Day After Tomorrow

Stop waiting for it. Start building it.

Date
October 12, 2026
Location
Handelsblatt Media Group, Düsseldorf
Format
Full day, on site
In the room
around 100 people

What this day is about

Transformation rarely fails because of the strategy.

There is a moment, just before something new takes shape, when a lot of people say: “This will never work.” That moment is the interesting one.

Most of the time what people are missing is a picture of the future they can recognize themselves in. Especially now, when AI is moving so fast that the future gets harder to read from month to month.

When the future becomes tangible, curiosity grows and people see their own role more clearly. That is where movement starts. That is what this day is about: how you build a clear picture of your future, and how you turn that picture into real decisions.

You leave Düsseldorf with a clearer picture of the futures your organization is moving toward, and with the tools to make that thinking tangible for other people too.

Who this day is for

Three starting points this day is built for.

Strategy and innovation

You work on the direction your organization is taking, and you notice that the usual planning horizons no longer hold.

Transformation and organizational development

You guide change and you know the point where people wave it off. Here you work on the reason behind that: the missing picture of a future they can see themselves in.

Leading a team

You are leading a team through a change you cannot fully see yourself. You leave with a method your team can use to build that picture themselves, instead of having it announced to them.

How the day runs

Four blocks that build on each other.

Check-in from 9 AM, start at 10 AM, end at 5:30 PM.

01

Guided Check-in

Kimo Quaintance and Hannah Wolters open the day. If you arrive on your own, you will have found people to talk to within twenty minutes.

02

Impulse: Jan Oliver Schwarz

Futures and foresight. Why dealing with uncertainty is so hard, and what the difference is between the future and futures. Q&A after.

03

Draft Your Strategy · A Framework for Any Strategic Question

StrategyFrame.AI shows in a short impulse how good strategy actually comes about, and how that process transfers to your own situation. Then a Live Session: you build your own target picture and a concrete first step on your phone, guided by the questions that sit behind every strategy.

04

The Scenario Game

The afternoon belongs to the workshop with Jan Oliver Schwarz. At the end you carry everything back into your own organization.

Experts (among others)

Who shapes the day with you

Hannah Wolters
Chief Product & Experience Officer
ada Learning
Marius Pfeiffer
Chief Growth Officer
StrategyFrame.AI
Fabian Wennemer
Chief Product Officer
StrategyFrame.AI
Jan Oliver Schwarz
Head of
Bavarian Foresight Institute):

The core of the day

The Scenario Game

People don't resist change because they are stubborn. They resist because they cannot yet imagine a future they would want to be part of.

The future cannot be predicted. Several plausible futures can be thought through. That is where the workshop starts: in teams you build your own pictures of the future from prepared trends, set them against each other, and pull out the conclusions that hold up in more than one of them.

The format was developed at the Bavarian Foresight Institute together with armasuisse, the procurement agency of the Swiss defense ministry. You don't need any prior knowledge of foresight, just the willingness to think past today.

A shared language for the future, so you can actually talk about it as a team.
The method itself. You can run it in your own organization afterwards.
Facilitation: Prof. Jan Oliver Schwarz
Head of the Bavarian Foresight Institute, Technische Hochschule Ingolstadt

The venue

Handelsblatt Media Group, Düsseldorf

We deliberately go to places where change is already happening, not to convention centers. Handelsblatt Media Group has been covering the economy since 1946 and sits right inside the question of how media and AI relate to each other. That fits a day about pictures of the future.

Toulouser Allee 27, 40211 Düsseldorf. Everything about getting there and checking in comes with your confirmation.

Who joins

Not a homogenous group. That is the point.

Active ada Fellows and ada Shift participants

Professionals in active ada programs: ada Fellowship and ada Shift. Growth Days are the in-person moment where the programs become tangible, and where peers from different cohorts and organizations meet for the first time.

Included in active ada programs.

Register on the hub for free

Alumni

Former program participants who want to stay connected. Alumni bring experience from their own ada journey and contribute to the quality of the room. Growth Days are one of the main reasons alumni stay engaged with the network.

Discounted ticket - with alumni discount.

Get your alumni ticket

ada Flow Members & Open Community

Professionals who buy a ticket independently, not through a program, but because they want to be in the room. They come with the same motivation as everyone else: to exchange ideas with people from other organizations, to think through a topic together, and to leave with something concrete.

Available as individual tickets

Get your Growth Pass

Common Questions

The real ones, answered directly.

Do I need to be part of an ada program to attend?
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Nein. Es gibt drei Wege rein. Aktive Teilnehmende im ada Fellowship und ada Shift kommen im Rahmen ihres Programms. Alumni können für 150€ ein Ticket kaufen. Und wenn ihr ohne Programmbindung oder als ada Flow Mitglied kommen wollt: Growth Passes sind als Einzeltickets buchbar. First come, first serve.

What is a co-created Growth Day?
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A co-created Growth Day is built closely with a partner organization. Their real challenge is the starting point. ada builds the agenda around it and involves people from the partner as content contributors.

What is the difference between a Growth Day and a conference?
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Eine Konferenz ist für ein passives Publikum gestaltet. Ein Growth Day ist für Menschen gestaltet, die mit etwas Konkretem gehen wollen. Jede Agenda hat Momente, in denen ihr etwas tut, nicht nur zuhört. Eine Frage ist immer dieselbe: Was nehmt ihr mit und probiert nächste Woche aus?

My organization is not yet an ada partner. Can we attend or co-create?
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Ja. Ein Growth Day ist eine der direktesten Möglichkeiten, ada zu erleben. Wenn Co-Creation interessant ist, meldet euch. Wir sagen ehrlich, ob der Fit stimmt und wie das aussehen würde.

What level of AI knowledge do I need?
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No specific level required. Growth Days bring together people at very different points in their AI journey: some are part of an AI excellence team, some build workflows every day, others are just starting to ask the right questions. The format is built around that mix. The most useful conversations tend to happen between people at different stages, not between those who already know the same things.

I'm an ada Flow subscriber. Is a Growth Day included?
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Nicht automatisch. Flow gibt euch Zugang zu virtuellen Community-Events, Live-Workshops und Webinaren. Growth Days sind In-Person und brauchen ein eigenes Ticket. Eine Ausnahme: In jedem ada Shift Vertrag ist ein Growth Day Ticket enthalten. Als Flow-Abonnent:in könnt ihr einen Growth Pass kaufen, wenn Plätze verfügbar sind.

The next Growth Day is June 10 in Basel.

Get your ticket now or talk to us about co-creating a Growth Day with your organization.