Inspired by the world's first computer programmer, Ada Lovelace, we at ada see technology and organizational change as opportunities to positively transform our lives, our work and our society.

‍Founded in 2019 by co-founders Prof. Dr. Miriam Meckel, Dr. Léa Steinacker und Verena Pausder, ada emerged from the Handelsblatt Media Group to empower entrepreneurial employees to drive real cultural and technological transformation in Germany and Europe.

Our roots are in Europe, and we firmly believe that in an age of rapid change, Europe should be a leading voice in the way society embraces technology.