Lubomila Jordanova is the co-founder and CEO of Plan A, a software provider offering an end-to-end platform that uses machine learning and science to enable businesses to reduce their emissions and improve their ESG performance. Lubomila is also co-founder of the Greentech Alliance, a community of more than 2,000 startups connected to more than 500 advisors from VC, media, and business. Prior to Plan A, she worked in investment banking and venture capital as well as the fintech industry in Asia and Europe. She has been recognised as “Obama Leader Europe 2022”, “MIT Innovator Under 35 Europe 2022”, “Marshall Fund Fellow 2022”, “Top 50 Women in Tech in Germany 2021” (Handelsblatt) and “30 under 30” (Forbes), among others.