Retention is the new recruitment. In times of an increasing shortage of skilled workers, the success of a company is closely connected to its ability to retain its talents. The key to that lies within the company culture. Many companies however are still struggling to identify and explain what defines them as an employer. Their self-reflection is limited. In this session, participants will have the opportunity to exchange and learn why, for the development of an enticing culture, companies have to ask those who know it best: their own employees.